M. Irfan Musryidin aka Emen
Contact Me
About
Digital Marketing and SEO Specialist with 8 years of experience, specializing in driving online visibility and business growth through strategic SEO implementation and comprehensive digital marketing campaigns. Expert in optimizing digital presence and delivering measurable results.
Posts
Experience
PT Azzwars Wangi Abadi
Marketing Lead
November 2022 - Now
- Help company to increase revenue through online and offline Marketing Activity. Succesfully increase revenue by 20% in 1 years.
- Successfully elevated brand awareness by coordinating Creative Marketing team to produce high-quality content across multiple digital platforms. Led content strategy initiatives resulting in increased brand visibility and engagement
- Increased online sales by expanding and setting up additional sales channels through Shopee, Tokopedia, and TikTok Shop, resulting in improved e-commerce performance and market reach.
Haluan Media Group
Digital Manager
December 2021 - August 2022
- Researched and delivered daily keywords, issues, and themes to editors and writers based on comprehensive analysis using Google Trends, Twitter Trending Topics, and viral content across social media platforms.
- Monitored real-time pageviews through Google Analytics dashboard.
- Directed writing teams on emerging critical issues and breaking news coverage.
- Analyzed and evaluated pageviews performance through daily, weekly, and monthly Google Analytics reports
- Enforced SEO best practices in all written content.
- Collaborated with Social Media team to strategize content distribution across various social media platforms.
Managed diverse data responsibilities encompassing Google Analytics for the main website and all subdomains, along with social media insights for harianhaluan.com:
News Editor
September 2021 - November 2021
- Reviewed reporters' submissions to ensure compliance with journalistic standards and guidelines
- Edited and optimized reporters' articles to align with SEO requirements and best practices
- Published articles and news content through Content Management System (CMS)
- Supervised and guided reporters on daily topic selections and issue coverage priorities
infoSumbar
Business Development Manager
2016 - 2018
- Identified and Developed Monetization Services for Instagram, Twitter, and Infosumbar Website Platforms.
- Designed comprehensive pricing structures for all monetized services.
- Developed and structured client partnership documentation to meet specific requirements.
- Cultivated and strengthened relationships with existing clients and business partners.
- Conducted competitive research and analysis to enhance brand positioning.
- Generated business development reports and performance analytics.
Social Media Admin
2012 - 2016
- Developed and managed content strategy for Twitter as the primary social media channel
- Analyzed and generated weekly performance reports to track Twitter metrics and KPIs
- Conceptualized and executed targeted engagement campaigns to boost Twitter interaction
- Drove Twitter follower growth from zero to 100K within 2 years for Infosumbar account through strategic content planning and community management
Education
Politeknik Negeri Padang
Telecommunication Engineering
2009 - 2013
- Studying electronics, networks and telecommunications, and software development
- Built and operated FM Radio equipment for a campus community radio station
Projects
Certifications
Hubspot Academy
Online Course for SEO Specialist by Hubspot
Sept 2024
